Kurt Riemersma

How do you trumpet Capital One digital capabilities, like purchase alerts and card lock? You appropriate a historic purchase and an iconic smile.

There are certain pivotal moments of your life when you recalculate - and go another way. That’s how a Jeep driver thinks, anyway.

The challenge here is many-fold. For starters, you want to create work that’s true to the Capital One brand as well as the voices of Sam, Charles and Spike. The work should organically incorporate the SAVOR card, sans the shill. It’s got to embrace the feverish joy of March Madness. It’s got to feel fresh using a cast of celebrities that have been doing it for years. And, at the end of the day, it had better be funny. (or at the very least, fun.) Check. Check. Check. Check. Check.

What moves us to do the work that we believe in? The answer to that question is why you use Google Cloud to help achieve it.

Humans tend to gather in the kitchen at parties. So what happens when socially-awkward robots go to one? Well, they gather in the bathroom.

All the nuanced necessities of the traveling-for-business types. That’s what La Quinta does so well. So that tomorrow…you triumph.

Jeep is, in a word, freedom.

This is a perfect example of holding up an insight to speak to a State Farm benefit. What's this insight? In the eyes of a father, a daughter never stops being his little girl. This spot was so adored, it was copied by Subaru.

The smell of McDonald’s fries. Unmistakable.

The Capital One Venture Card is a different kind of travel rewards card. How do you make that believable? Find someone who tells it like it is. But with charm, warmth, and high cheekbones. Enter Jennifer Garner.

Ornaments. They see everything from their perches on the tree, including Safeway holiday offerings. And for further brand engagement - the Facebook Ornamize Yourself app. Finally, your face on a trout.

We embraced a basic truth about taxes. Everyone. Has. Questions. The simplicity of this idea landed the account and set the stage for a huge campaign.

How do you sell insurance to a young demographic? By not selling. We created the unbranded, award-winning nowwhat.com, a great way to show a 22 year old that insurance is actually relevant to them. Largely TV and guerrilla marketing.

If Jeep is freedom, Alfa Romeo is sex. Now this is how you win an account.

That unique tanginess of Miracle Whip. Powerful stuff, indeed.

Find and finance a car, all in one place. Just be mindful where you do it.